Natalie Jacks | Modern Marketing
Take B2B Marketing To The Next Level, With Agile Marketing

Take B2B Marketing To The Next Level, With Agile Marketing

In the B2B technology space, marketers are continuously required to do more with less. And we do it! Why? It’s necessary to keep up with the ever-evolving B2B marketing landscape. Sometimes, we pull off the impossible. Then… we’re asked to do it again. And again. And again. It’s becoming the norm. No…

How to Write Awesome Content

How to Write Awesome Content

Content drives business! We need more content! Content is king! If you’re trying to figure out how to write awesome content, you’re not alone. Everyone is talking about content. The problem with content is that there’s just too much of it. The world is experiencing CONTENT OVERLOAD. There’s an ungodly amount of mediocre content available…

Building a Culture of Design Thinking

Building a Culture of Design Thinking

It’s New Year’s Eve! If you’ve read my post, Marketing Tips for 2016: Start with WHY, you know one of my main focuses for next year. Here’s another big one: Building a Culture of Design Thinking. Design Thinking is a solution-based method of problem-solving, meant to inspire creativity and a culture of learning. According to…

Sales Enablement in 2016 – Social Selling Interview with Kevin Thomas Tully

Sales Enablement in 2016 – Social Selling Interview with Kevin Thomas Tully

The worlds of sales and marketing are colliding. Are you ready for it? Earlier this month, I interviewed Kevin Thomas Tully, the VP of Social Enablement at rFactr. rFactr is a social selling platform technology company that offers products designed to help companies optimize their marketing content across all social platforms and enable their…

How To Generate Revenue With Social Selling – Tips From The Experts

How To Generate Revenue With Social Selling – Tips From The Experts

How To Generate Revenue With Social Selling – Interview With Koka Sexton, Keenan and Jack Kosakowski I recently had the opportunity to interview three of today’s top sales experts: Jack Kosakowski, Keenan and Koka Sexton, who shared some serious social selling tips for 2016. These are some seriously smart dudes. By adding social media to their sales…

Marketing Tips for 2016: Start with WHY

Marketing Tips for 2016: Start with WHY

I’m already looking for top marketing tips for 2016 so I’m ready for next year. Out of all the tips I’ve seen, there’s one that tops them all: Start With Why.  Why do you do what you do? It sounds like a silly question, but really think about it. What’s…

How to Get Started With Agile Marketing

How to Get Started With Agile Marketing

“The bottom line is that the old way of marketing has gone the way of the dinosaurs. Writing a lengthy marketing plan and then carrying out that plan in a linear manner is not going to work anymore. By the time you finish doing your research, something will have already changed.”…

Fix Your Marketing Processes with Agile Marketing

Fix Your Marketing Processes with Agile Marketing

Have you tried marketing at the speed of today’s fast-paced, technology-driven environment? It’s nearly impossible. Working long hours, scrambling to meet deadlines and going over budget are almost inevitable. Even then, the final project isn’t up to standards! It’s not you. It’s not your team. It’s your processes. There are several…

How to Measure the ROI of Your Social Selling Efforts

How to Measure the ROI of Your Social Selling Efforts

Social selling is a hot topic this year. There are a lot of people talking about it, but very few have really figured it out. Does it drive revenue? How can you actually measure the ROI of social selling? I went to social selling expert, Jack Kosakowski, to get answers. Jack…